Helping women create clarity at home and in life — through organizing, wellness, and advocacy. Let’s collaborate.
MEDIA KIT FOR MICHELLE HOBGOOD, Founder of THE TIDY TRAINER co.
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I help women simplify their homes and habits through organizing, wellness, and advocacy. With over 20 years of experience in fitness, fashion, and health promotion, I bring a unique mix of creativity and practical systems to my work.
As a breast cancer survivor, a mom to an autistic son, and someone living with ADHD, I know life doesn’t always fit into neat boxes. That’s why I use my personal story and professional expertise to inspire others — whether through client work, content creation, or speaking on topics like survivorship, neurodiversity, and women’s wellness.
Pro Organizer | Wellness Coach | Creative Entrepreneur | Speaker & Advocate
Michelle Hobgood
Meet the tidy trainer
On Instagram, I share bite-sized, practical content: tips for small-space living, decluttering, and packing — alongside honest conversations about wellness, lifestyle, and advocacy. My goal is simple: to keep it real and relatable, while helping women build systems that support their everyday lives.
Through my company, The Tidy Trainer Co., I connect with women on topics that go beyond organizing — including wellness, fitness, survivorship, ADHD, and autism advocacy.
about the brand
Top Location: New York
97% women
5,800+ followers
@thetidytrainer
Top Location: New York
93% women
19,000+ followers
@Its.m.hobgood
Lifestyle
Survivorship & Autism Advocacy
Fitness
Wellness / Women's Health
Home & Travel Organization
top content topics
I serve professional women ages 25–54 who want to take better care of themselves and their families so they can feel good about coming home. My audience seeks guidance, inspiration, and practical tips to simplify life. They value systems that support both physical and mental well-being and are motivated to create homes and routines that truly work for them.
They also share a strong belief in advocating for others, particularly those who are neurodivergent, living with disabilities, or navigating health challenges.
Who's Following Along:
audience insights
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"We caught up with the brilliant and insightful Michelle Hobgood a few weeks ago and have shared our conversation."
Meet Michelle Hobgood
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"Hobgood suggests finding a corner of a room, which, in her case, is her son’s bedroom. There, she has her bike and a rack to hold her cycling gear and some of his belongings."
How to store your bike when space is tight
the washington post
for tv
watch trailer
Michelle Hobgood, the Tidy Trainer reveals organizational tips and tricks, stemming from the popular TikTok organizing trend.
Host of Vizio's "Clean Break" Organization Series
vizio branded content studio
Past Features & Partnerships
@thetidytrainer
@its.m.hobgood
Find me on Social
Based in New York City
michelle@thetidytrainer.com
Michelle Hobgood
For brand partnerships, article features, interview requests, and other media inquiries, please contact:
Ready to work with Michelle?
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